Brand building through glass: O-I offers workshops on glass design

Brand building through glass: O-I offers workshops on glass design

From 8 to 10 November live sessions at BrauBeviale on individual glass design

Glass packaging is very popular among European consumers. According to the latest study of InSites-Consulting, 87% of consumers think glass is the most secure and environmental packaging for beverages. But the look is crucial too.

There is a trend towards custom-designed bottles. Whether it is color, form, size or special accents like imprints or engravings, glass offers beverage producers myriad ways to turn their packaging into brand ambassadors. But how is an individual bottle design created? How can brand values be integrated?

O-I, global market leader in glass packaging, gives an insight into the topic of individual glass design at the BrauBeviale with live sessions. Visitors will be able to participate actively, visualize their ideas on computer and receive advice. Experts on glass design and glass marketing will be present to answer questions.

For fair participants there are four public events taking place at the booth of O-I in hall 4A, booth number 429:

  • Tuesday, 8th November, 2:30 pm – 3 pm, Craft Beer
  • Wednesday, 9th November, 10:30 am – 11 am, Beer Mixed Drinks
  • Wednesday, 9th November, 2:30 pm – 3 pm, Craft Beer
  • Thursday, 10th November, 10:30 am – 11am, Beer Mixed Drinks

An application is not necessary. Sessions will be undertaken on a first come: first served basis.

For journalists there are two separate events:

  • Tuesday, 8th November, 3.30 pm – 4 pm
  • Wednesday, 9th November, 11.30 – 12 am

O-I’s management team is available for interviews upon request. Please contact Grayling if you would like to schedule an interview.

Grayling Deutschland GmbH
Talitha Strickler
Hanauer Landstraße 147-149
60314 Frankfurt
Tel.: +49 (0)69-962219-71
E-Mail: talitha.strickler@grayling.com

Contact us
Ilse Derijck Communication Consultant, Outsource Communications
Ilse Derijck Communication Consultant, Outsource Communications
About O-I

About O-I 

At O-I Glass, Inc., we love glass and are proud to make more of it than any other glass bottle or jar producer in the world. We elevate products by creating sustainable packaging with emotions, transforming brands into icons, transcending the day-to-day to create meaningful, magical moments. We help food and beverage brands fully express themselves so they can build an emotional bond with consumers. Globally headquartered in Perrysburg, Ohio, our team of more than 27,500 employees at 78 plants in 23 countries worldwide has achieved revenues of $6.7 billion in 2019. We are dedicated to make what matters, to step-by-step shape a healthier and more exciting world. For more information, visit www.o-i.com.